The client wanted to cater to her marketing company to health and wellness businesses and she spoke a lot of balance and mindfulness in our conversations and in her design brief. The art of Zen and rock-stacking fit the bill nicely. It is simple in form but satisfies the owner’s desire for balance, stability, and beauty. We played with many fonts and softer colors before we landed on this very striking color palette.
Here are some samples of some of the other options we created along the way:
