This was an awesome project to work on, and close to my heart. My client is a personal fitness trainer from the East Coast (which is where the term ‘wicked’ comes from). She wanted to incorporate self-love, mental and physical strength in her logo. After considering many many options, this is where we landed and were very happy with the result. I also created a full branding and usage guide for the logo to help preserve its integrity over the long haul.
Wicked Fit Coaching swag mockups.
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