This dynamic logo was designed as a product logo for a very technical, precise, and small surgical device. We really wanted to convey some kind of motion or stimulation, as the “Hummingbird” surgical probe was meant to do when used. The company’s main color is the bright orange. This was the first logo created in a large family of products for Neurovision Medical Products. The logos to follow had to be designed to match this one, while identifying their own unique product.
Below are some of the other renditions (and the original line drawing) of the hummingbird before we finally landed on a winner:
